Successfully designing across platforms means providing users with a good experience, no matter what platform they use! As a UX designer, your job is to make sure that your designs account for and take full advantage of the unique features of each platform. When preparing to design across platforms, it’s helpful to keep in mind the four Cs: consistency, continuity, context, and complementary.  

Consistency: Most companies have specific design guidelines that need to be followed in order to stay consistent with their brand identity, which refers to the visual appearance and voice of a company. When designing a product, it’s essential to stay true to the company’s brand guidelines in order to maintain consistency across platforms and drive brand awareness. Maintaining a consistent design helps improve the user experience and build trust, because users can expect the design to feel familiar across platforms and products.