The Product Design Process (or Cycle, to be exact)
Every new product, whether it’s an app or a physical object, follows a specific set of steps that take it from the first spark of an idea to the release of the final product. This is called the product design cycle, and it has five stages: brainstorm, define, design, test, and launch. Depending on where you work, the exact names of each stage might be a little different, but the overall process is generally the same.

In this reading, you’ll explore the product design cycle and how UX design fits into each stage. As you might have guessed, UX designers are most engaged during the design stage of the product design cycle, but they work closely with team members — like researchers, product managers, and engineers — throughout the entire life cycle.
As a product moves through the development life cycle, the team might need to spend longer working in one stage than in others, or repeat certain stages based on feedback. The success of each stage depends on the previous stage’s completion, so it’s important to do them in order.
Check out each of the five stages of the product design cycle!
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