Lesson from TRAE SOLO train wreck: how not to launch a product.

When Perplexity introduced Comet with a waitlist, I thought that was a bad business decision in this day and age where everyone is racing to be the first to market. But TRAE taught everyone that there’s always worse way to do things.
For context, TRAE is another VSCode clone with AI sprinkled on top, similar to Cursor and Windsurf, but they were back by ByteDance (the company behind TikTok) and that got everyone hyped. And for a while they gained a certain amount of cult following. Nothing like the kind of following Cursor or Windsurf have of course, they were quite late to market and initially they were only available on Mac. I used to say that in a world where Figma already gained absolute dominance, TRAE wanted to be Sketch. But they eventually released a Windows version and things started to pick up from there. They had a pretty generous Claude Sonnet rate limit for the free tier and ‘free’ always attract people. The rate limit is pretty hard though just like any other service with a free tier, couple with the fact that they still don’t have a working build for Linux, the platform with the largest amount of developer, means that TRAE remains a novelty of an editor: something people crawl back to at the end of the day when they hit the rate limit in Cursor, Windsurf or Gemini CLI.
But TRAE isn’t just a mere VSCode clone, it’s a clone backed by ByteDance, and that means they have to capital to push it forward, should they wanted to. And pushed forward they did. TREA recently launched version 2.0, marking a complete rebranding, moving away from the color Orange to a more technomatrix style Green color, and that’s not all. They’re also promising a whole new mode called SOLO, supposedly a complete all-in-one agentic mode that can do a lot more than just correcting your vibecode slops, it can also use the terminal, write documentations, use browser etc. And that got their followers losing their damn minds.
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